Wholesale Handler
Wholesale Christmas tree suppliers take orders the same way they did 20 years ago: phone calls, emails, scribbled notes. Garden centres ring up in October asking for 50 Nordmann Firs. Farm shops text in November wanting a restock. You write it down, hope you read your handwriting correctly, and deliver.
It works until it doesn't. A missed message means a missed order. A forgotten restock request means an angry customer in December - the one month you can't afford to lose anyone.
The Christmas tree ordering problem
Christmas trees aren't bakery rolls. The season is compressed into 8-10 weeks, order volumes are high, and your customers are placing bulk orders weeks in advance. Most of your revenue happens in a window where mistakes are expensive and there's no time to fix them.
- Garden centres order by delivery week, not delivery day - they need trees arriving "week commencing 25th November" not "Tuesday 26th"
- Orders are large (30-50 trees per delivery) and need to be right first time
- Customers reorder multiple times through the season as stock sells
- You're fielding calls while also cutting, netting, and loading trees
- Seasonal products like wreaths go in and out of availability mid-season
You need a system your trade customers can use themselves, so you can focus on growing and delivering trees instead of taking orders by phone.
How Wholesale Handler works for Christmas trees
Your trade customers get their own login. They see your current product list, choose a delivery week, and place their order. You see it immediately on your order dashboard. No phone calls, no missed messages.
Delivery week selection
Christmas tree customers order by the week, not the day. Wholesale Handler supports weekly delivery precision - your customers pick a delivery week and you fulfil it on your schedule. No confusion about exact dates when the real question is "which week do you need them?"
Seasonal availability
Set "available from" and "available until" dates on each product. Fraser Firs sold out mid-November? Mark them unavailable. Wreaths not ready until the first week of December? Set the start date. Your customers only see what they can actually order.
Bulk ordering
Your customers are ordering 30 Nordmann Fir 5-6ft, 20 Nordmann Fir 6-7ft, and 10 wreaths in a single order. The system handles quantity inputs and calculates totals. Customers can see their running total before submitting.
Reordering
Garden centres restock multiple times through the season. Customers can view their order history and repeat a previous order with adjusted quantities - faster than starting from scratch each time.
Invoicing
Generate invoices from orders individually or in batches. Send them by email directly from the system. Mark them as draft, sent, or paid. Print professional PDF invoices with your business details, bank information, and payment terms.
Why not just use a spreadsheet?
You can. Many growers do. But spreadsheets don't let your customers place their own orders. You're still the bottleneck - every order goes through you, by phone or email, and you type it in manually.
The value isn't the spreadsheet replacement. It's removing yourself from the ordering process so customers can order at midnight on a Sunday if they want to, and you see it when you check your dashboard Monday morning.
Pay for one month, cancel anytime
Christmas trees are seasonal. You might only need ordering software for October through December. Wholesale Handler is month-to-month with no contract - use it for the season and cancel when you're done. No annual commitment, no cancellation fees.
If you come back next year, your account and settings are still there.
What's included
- Customer portal
Your trade customers log in and order from your live product list with delivery week selection
- Order management
See all orders in one place. Filter by customer, sort by delivery week, mark as processed, print packing slips
- Product catalogue
Manage your tree sizes, wreaths, and accessories with prices, descriptions, and seasonal availability dates
- Invoicing
Generate, send, and track invoices. Batch-create from un-invoiced orders. PDF export with your business details
- Customer management
Invite trade customers by email. They create their own password and can start ordering immediately
- Stock tracking
Optional per-product stock quantities. Track how many trees you have left in each size and the system prevents over-selling. Customers can subscribe to email notifications when sold-out products are restocked
What's not included
- No payment processing
Your trade customers pay by bank transfer on your terms. No 2.5% transaction fees eating into tight seasonal margins.
- No delivery routing
You know where your garden centres are. You've been driving these routes for years.
Pricing
$39/month for founding members. No contract. No per-customer fees. No transaction fees. Cancel anytime - including after one season.
